Do I need a marketing degree to be a marketing assistant?

No. Many employers value practical experience and samples of work more, so show the campaigns and content you have helped produce.

How do I show results if I only helped with a campaign?

Say what you did and what happened, for example 'wrote weekly posts while followers grew over the year', and be clear about your own part.

Should I add a portfolio link?

Yes, if it is tidy and relevant. A simple page with three or four pieces of work is plenty.

Marketing assistant CV example

A strong marketing assistant CV shows you can support campaigns with practical work such as social posts, emails and events, and keep everything organised. It should point to simple results, such as more followers or sign-ups, and name the tools you have used.

Theo Andersen

Marketing assistant

Profile

Creative and organised marketing assistant with experience supporting campaigns for a small consumer brand. Confident writing social posts and email newsletters, updating website content and reporting on how campaigns performed. Enjoys turning ideas into finished, well-timed work.

Experience

Marketing Assistant

a family-run food and drink producer

Wrote and scheduled posts for Instagram and Facebook, growing followers from about 1,800 to 2,600 in a year

Wrote and sent a monthly email newsletter to around 3,000 subscribers and tracked open and click rates

Designed posters, social graphics and price lists using Canva

Updated product pages and blog posts on the company website, checking spelling and images before publishing

Helped run stalls at two food fairs, including stock, signage and collecting newsletter sign-ups

Marketing Volunteer

a community theatre

Posted event news on social media and answered audience questions

Put up posters and handed out flyers around town before each show

Collected audience feedback forms and summarised the comments for the team

Kept the ticket page and mailing list up to date

Thank you for reading

Example · fictional candidate · Gallery design · Use this design

Tips for a marketing assistant CV

Show results, even small ones, such as followers gained, sign-ups, event attendance or clicks
Name the tools you have used, such as Canva, an email newsletter tool, Google Analytics or a social scheduling app
Link to a few pieces of work, such as a campaign or social page you helped with, if you can share them
Check your CV for spelling and tidy wording, because it is a sample of your writing
If you are new, include volunteering, society or personal projects, such as running a club's social media
Match your skills to the advert, for example events, social media or email

Applying with a cover letter? See our marketing assistant cover letter example.