Which tools should a digital marketing executive list?

List the ones you use most and the ones the advert names, such as Google Analytics 4, Google Ads, Mailchimp and a social media scheduler.

Do I need certificates?

They help, especially the free ones from Google, but real campaign results matter more.

How do I show results if my campaigns were small?

Use the real numbers at the size you worked at, such as list growth or clicks. Small, honest results with clear steps are fine.

How long should a digital marketing CV be?

One page early in your career, and two pages at most once you have more campaigns to show.

Digital marketing executive CV example

A strong digital marketing executive CV shows the channels you run, such as email, paid search and social media, and the results those campaigns brought. It should name the tools you use and show that you can test, measure and explain what worked.

Freya Campbell

Digital marketing executive

Profile

Digital marketing executive with three years of experience at an online furniture retailer and a small agency. Runs email, paid search and social campaigns, tracks results in Google Analytics 4 and reports clearly to managers. Holds Google Ads Search and Google Analytics certificates and likes testing small changes to see what works.

Experience

Digital Marketing Executive

an online furniture retailer

Planned and sent two email campaigns a week using Mailchimp, testing subject lines on small groups before the full send

Managed a monthly Google Ads Search budget of £3,000 and adjusted keywords and bids each week

Wrote product and category page copy, using keyword research to match what customers searched for

Tracked website traffic, sign-ups and orders in Google Analytics 4 and built a monthly report for the marketing manager

Worked with the designer and web developer to launch two seasonal landing pages

Marketing Assistant

a small digital agency

Scheduled and posted content for six client social media accounts

Gathered data for monthly client reports in Excel and Looker Studio

Carried out keyword research and updated page titles and descriptions for three client websites

Helped set up the first email newsletters for two new clients

Example · fictional candidate · Botanical design · Use this design

Tips for a digital marketing executive CV

Show results, not just tasks, for example open rates, cost per click, sign-ups or sales, with the time period
Name the channels and tools you use, such as Mailchimp, Google Ads, Google Analytics 4 and Meta Ads Manager
List certificates you hold, such as Google Ads or Google Analytics, with the year
Say what budget you have managed, even a small one, because it shows you are trusted with money
Describe one test you ran, what you changed and what happened
Match your CV to the advert. If it asks for SEO or email, put those first

Applying with a cover letter? See our digital marketing executive cover letter example.