Graduate cover letter example
A strong graduate cover letter connects your degree, placement or projects to the specific role you are applying for, using one concrete example rather than a general summary of your studies. Employers hiring graduates look for evidence of initiative, teamwork and practical application of what you learned.
3 March 2026
Thornbury Marketing Group
Dear Ms Yardley,
I am writing to apply for the Graduate Marketing Assistant role at Thornbury Marketing Group advertised on your careers page. I recently graduated with a degree in Business, including a year-long placement in a marketing team, where I supported research, reporting and campaign coordination. I also took part in cross-functional projects with colleagues from sales and design during that year.
During my placement, I analysed customer feedback data for a product launch and presented the findings to the wider team, which fed directly into changes made to the campaign messaging before it went live. I also balanced part-time retail work throughout my degree, which taught me to manage several commitments and deadlines at once.
I am particularly interested in Thornbury Marketing Group because of the range of client sectors on your website, which would let me build on the cross-functional experience I gained during my placement. I am keen to keep developing those analytical and communication skills in a fast-moving agency environment. I am available to start immediately and open to entry-level responsibilities as I build my experience.
I would welcome the opportunity to discuss my application further and thank you for taking the time to consider it.
Yours sincerely,
James Whitfield
Tips for a graduate cover letter
- Connect your degree and any placement directly to the role, rather than listing your studies generally
- Use one specific example from a placement, project or part-time job that shows a real result
- Mention group projects or societies if they show teamwork or initiative relevant to the role
- Show that you can balance multiple commitments, such as study alongside part-time work
- Keep the tone confident but grounded, avoiding generic phrases about being passionate or driven
Pair it with a CV: see our graduate CV example.